OUR STORY

Our story? It's mostly dirt, sweat and a few stubborn Bryants.

I’m Greg. The one on the right. And this patch of dirt up in Bowen’s been in the family since 1919. Three generations later, Natalie, Tex and myself are still out here growing the best red caps we can. No shortcuts. No fuss. Just proper farming.
Tex and Greg, Wheeler’s Warlocks farmers in Bowen, Queensland, holding young red capsicum saplings in the sun on their family farm.

A century on the land...

My grandparents were the first to have a crack at this place — planting, picking, and putting in the hard yards by the Don River in 1919. The farm’s stayed in the family ever since. Tractors got flashier, sure, but the way we go about it hasn’t changed much.

We still grow every cap from seed. Raise ‘em ourselves in the nursery, look after ‘em through heatwaves, storms, whatever Queensland throws at us. Then we hand-pick the good ones, pack ’em that day, and send them off in our pink boxes. That’s how we’ve always done it — and we’re not about to start cutting corners now.

That's what we like to call the "Pink Box Promise"
Explore our process
Tex standing beside a tractor in Bowen, Queensland, planting capsicum seedlings into the soil.
A few things we stand by:
We grow the lot
 No buying in plants, no taking the easy route.
Seed to shelf
Unlike others, we raise ’em right from day one.
The Pink Box Promise
 If it’s got our name on it, it’s top quality.

Grown from the seed.

We’d like to pay our respects to the Juru people of the Birri-Gubba Nation, the Traditional Custodians of this land we farm on up here in Bowen. Long before we planted a single capsicum seed, the Juru people walked this country, cared for it, and relied on the Don River just like we do today. We’re grateful to grow capsicums on land with such deep roots, and we honour the Elders past and present who’ve looked after it for generations.

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